Charting a Course to Excellence: Building a Thriving Workplace in the Maritime Industry

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Charting a Course to Excellence: Building a Thriving Workplace in the Maritime Industry

Learn how this integrated maritime hub fostered a culture of engagement, tackled industry challenges like skill shortages, and earned the Best Places to Work certification through open feedback, leadership support, and a deep commitment to continuous improvement.

INTERNATIONAL MARITIME INDUSTRIES
INTERNATIONAL MARITIME INDUSTRIES

International Maritime Industries is an integrated hub for maritime products and services, focused on creating shareholder value through strategic partnerships with global and regional industry leaders.


  • Leadership
  • Culture
  • Employee Wellbeing

The company supports the Kingdom’s sustainable maritime sector by delivering innovative, reliable solutions and fostering a safe, diverse, and results-oriented workplace where its people can grow and thrive.

How do you actively engage your employees?

We focus on open communication, recognizing achievements, provide growth opportunities, encourage feedback, and foster a positive work culture.

What are the most significant HR challenges faced by your industry today?

  1. Skill Shortage A critical issue facing the maritime industry today is the Skill Shortage.
  2. Manning Costs The second major challenge in maritime recruitment is the rising Manning Costs, and the remote area it the challenges.

Reflect on your experience with the Best Places to Work certification journey.

Initially, we conducted comprehensive employee surveys to gather feedback on various aspects of workplace culture, benefits, and overall satisfaction. This feedback was critical in identifying strengths and areas for development. Throughout the journey, we implemented several initiatives aimed at enhancing employee engagement and well-being. This included mentorship programs, flexible work arrangements, and wellness resources, all designed to foster a supportive work environment. The process also encouraged open communication, allowing employees to voice their opinions, leading to a greater sense of involvement in the organization’s mission. This transparency helped build trust and demonstrated our commitment to continuous improvement.

Achieving certification not only recognized our efforts but also motivated us to maintain and elevate our workplace standards. It became a cornerstone of our Employer Branding, attracting top talent who values a positive company culture. Overall, the journey was transformative, reinforcing our belief that investing in our people leads to a thriving, productive, and innovative workplace.

Fahad Abdullah AlAqeel
Fahad Abdullah AlAqeel

VP – People & Culture

What advice would you give to someone looking to implement the certification process for their organization?

To implement the Best Places to Work certification successfully, start by securing leadership support and conducting pre-assessment surveys to identify improvement areas. Encourage open, anonymous feedback and maintain transparent communication throughout the process. Focus on the full employee experience, involve employees in creating solutions, and implement targeted initiatives based on survey results. Regularly monitor progress, celebrate milestones, and treat the certification journey as an ongoing commitment to enhancing workplace culture and employee engagement.

Building a Culture That Works: The Tekwissen Way

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Building a Culture That Works: The Tekwissen Way

Learn how Tekwissen built a people-first culture that led to their Best Places to Work certification through listening, learning, and leading with empathy.

Tekwissen
Tekwissen

Founded in 2009 and headquartered in Ann Arbor, Michigan, Tekwissen® is a global provider of end-to-end technology and talent solutions.


  • Leadership
  • Employee Wellbeing

We combine strategy, design, software engineering, and systems integration to solve complex challenges for clients across sectors like IT, engineering, healthcare, FinTech and contingent workforce solutions. Our offerings include Application Development, Maintenance, Testing, Technology Consulting and Staffing across seven key business segments globally. But what truly defines us is our people-centric approach. Whether it's our clients or our teams, we lead with empathy, trust and transparency.

How do you actively engage your employees?

Tekwissen, employee engagement is not a checkbox, it is an everyday culture. We engage by listening, involving and appreciating. Through open forums, regular connects, learning opportunities and recognition rituals, we make sure every voice is heard and valued. From encouraging cross-team collaboration to leadership being accessible and involved, our goal is simple to make everyone feel like they truly belong. Engagement for us means creating an environment where people are not just productive, they are inspired.

What are the most significant HR challenges faced by your industry today?

One major challenge is keeping up with change. In industries like IT and staffing, the landscape evolves rapidly, be it hybrid work expectations, talent retention or mental health awareness.

Attracting talent is only the beginning. The real challenge lies in keeping people connected, motivated and aligned with a shared purpose. Employees today seek flexibility, growth and meaningful work. Balancing these expectations with business priorities is the tightrope we walk every day.

Kesavan Unni
Kesavan Unni

Human Resources Director

Could you share details about the teamwork activities offered to your employees?

Teamwork is not something we talk about it is something we live. At Tekwissen, we create spaces for people to connect not just over work, but over laughter, learning and shared experiences. From birthday and festival celebrations to wellness days, knowledge-sharing sessions and team games, our people find many ways to bond. Even our virtual teams stay connected through regular check-ins and creative team- building activities. Because when people feel like a team, they perform like one.

Reflect on your experience with the Best Places to Work certification journey.

This journey has been one of discovery and pride. The Best Places to Work model is based on decades of research but what really makes it special is that it's built on real employee voices. Their feedback guided us, affirmed our strengths and highlighted areas for growth. It was not just a process, it was a mirror. It reminded us why we do what we do and reignited our commitment to doing it even better.

Achieving the Best Places to Work certification is more than just a proud moment. It is a reflection of who we are and what we stand for at Tekwissen. This milestone is a celebration of the culture we have carefully built over the years. One rooted in respect, trust, collaboration and the belief that when we put people first, success follows naturally. It was not just about ticking boxes or chasing a badge. This journey challenged us to pause and reflect to truly listen to our teams, celebrate what's working and acknowledge where we need to grow. And that in itself was powerful.

What advice would you give to someone looking to implement the certification process for their organization?

Start with intent. Don't do it for the logo, do it for learning. Be open, transparent and ready to act on feedback. Your people will tell you what they need if you are truly listening. And when they see that their voices matter, everything changes. The certification is the cherry on top. The real win is the culture you build along the way. At Tekwissen, we believe that best workplaces don’t just happen. They are built every day with care, commitment and community. And this certification? It's not the destination. It's proof that we are on the right path.

Quill: Building a Workplace Where People Feel Human, Heard, and Inspired

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Quill: Building a Workplace Where People Feel Human, Heard, and Inspired

Learn how Quill fosters a culture of belonging, empowers personal growth, and balances ambition with compassion, creating an environment where people thrive — not just work.

Quill
Quill

Quill is an integrated marketing and communications agency based in the UAE, KSA, and Lebanon. While we deliver impactful storytelling, bold ideas, and strategic communication across multiple markets, what truly drives us is how we do it, and who we do it with.  


  • Leadership
  • Employee Wellbeing

At Quill, we’ve always said that we’re more than just an agency; we’re a team, a culture, and a family. And today, I write with great pride and emotion as we celebrate being recognised as one of the Best Places to Work in the UAE for 2025. This recognition is incredibly meaningful to us; not because of the title, but because of what it represents: the heartbeat of Quill, our people.  

How would you describe Quill’s workplace culture and what makes it unique?

As HR Director, I’ve seen firsthand the effort we put into building a workplace where people feel safe to speak, inspired to grow, and motivated to create. Our culture isn’t written in policies, it is lived in everyday moments: celebrating birthdays together, lighting up the office for Diwali, sharing kindness in Ramadan, exchanging smiles and joy during Christmas, and even writing heartfelt notes to one another, spreading love and appreciation on Valentine’s Day.  

We believe that connection builds creativity, which is why we place so much value on team-building experiences. Whether it’s through offsite retreats, CSR events, or our monthly bonding activities, we ensure that everyone feels a sense of belonging.

Lilian Al Kadi
Lilian Al Kadi

HR Director

Could you share details about the teamwork activities offered to your employees?

We believe that connection builds creativity, which is why we place so much value on team-building experiences. Whether it’s through offsite retreats, CSR events, or our monthly bonding activities, we ensure that everyone feels a sense of belonging.  But we also go beyond celebration. We take growth seriously. Through our trainings and career coaching efforts, we have created a space where employees are encouraged to define their own goals, explore their potential, and receive honest, empowering guidance. Supporting people’s long-term journeys and not just their job titles is what sets Quill apart.  

Reflect on your experience with the Best Places to Work certification journey.

Our journey through the Best Places to Work certification process was deeply reflective. It gave us the chance to listen more closely, to measure what’s working, and to commit to what’s next. The feedback confirmed what we hoped: that our people feel seen, respected, and proud to be here. It showed us that our journey of becoming a better workplace is never over and is always evolving.

What advice would you give to someone looking to implement the certification process for their organization?

To other companies or HR leaders considering this certification, my advice is simple: Don’t chase the recognition but rather chase the reality. Build a workplace where people feel human, not just hired. Where voices matter, growth is nurtured, and work is celebrated. We’re proud to be one of the Best Places to Work, but even prouder to be a place where people thrive, together.

Inside the Culture of Excellence at BinDawood Holding

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Inside the Culture of Excellence at BinDawood Holding

Discover how BinDawood Holding has earned its place among the Best Places to Work in 2024.

BinDawood Holding
Bindawood Holding

inDawood Holding (Listed at Tadawul on 21st October 2020 under the symbol of BDH), a retail conglomerate, that focuses on information technology and retail solutions, it capitalizes on investment opportunities, driving long-term growth. Driven by a vision for sustained growth, BinDawood Holding continues to solidify its position as a frontrunner in the retail industry, poised to capitalize on emerging opportunities and deliver exceptional value to stakeholders.


  • Leadership
  • Culture
  • Employee Wellbeing

Through constant innovation and an unwavering commitment to excellence, BinDawood Holding is redefining the retail landscape by delivering exceptional value across its retail stores, online platforms, distribution networks, and pharmacy operations.

Why BinDawood Holding is One of the Best Places to Work in 2024?

At BinDawood Holding, we don’t just operate supermarkets, we shape the everyday lives of millions across Saudi Arabia. From the aisles of our flagship brands BinDawood and Danube to the seamless experience of a pharmacy inside a hypermarket, we’ve built a retail legacy rooted in trust, innovation, and people-first values.

With a rapidly growing footprint in groceries, retail pharmacy, e-commerce, and influencer marketing, our story is one of transformation and bold vision. Our brands — from the accessible BinDawood to the premium Danube, the innovative Dash express stores, and the influential global reach of Ykone, serve a single purpose: enriching the customer journey through quality, convenience, and care.

How does BinDawood Holding prioritize employee engagement and development?

Being a best place to work beHow does BinDawood Holding prioritize employee engagement and development?gins with listening. At BDH, employee engagement isn’t an initiative — it’s embedded in how we lead. Whether through open-door forums, leadership roundtables, or cross-functional taskforces, we create space for every voice to be heard. Development isn’t limited to training sessions — it’s in mentorship, rotational roles, and the freedom to lead.

We also understand that well-being drives performance. Our flexible work options, wellness programs, and peer recognition platforms ensure employees feel seen, supported, and celebrated.

Dr. Abdulrazzaq BinDawood
Dr. Abdulrazzaq BinDawood

Chairman

How is BinDawood Holding addressing the challenges facing the retail industry today, especially in terms of talent retention, digital transformation, and Saudization?

The retail sector is undergoing seismic shifts. At BDH, we view challenges as opportunities to evolve. From high employee turnover to adapting to rapid digital transformation, we invest in reskilling, retaining top talent, and embedding technology into our DNA. Achieving Saudization targets while maintaining operational excellence is not just a requirement — it’s a strategic priority.

What does teamwork look like at BDH, and how do you encourage collaboration across departments?

Our teamwork philosophy goes beyond the traditional. We design initiatives that unify — from interdepartmental innovation challenges to social impact campaigns, employees collaborate not just to meet KPIs but to make a difference. These moments build trust, spark creativity, and reinforce our culture of purpose.

What does being certified as a Best Place to Work mean to BinDawood Holding, and what has the journey taught you?

Our certification as one of the Best Places to Work is more than an award — it’s a mirror. It reflects our strengths and exposes areas where we must grow. The process deepened our awareness, sharpened our focus, and reaffirmed a truth we’ve always believed: a great company is built by its people.

What advice would you give to other organizations aspiring to become a Best Place to Work?

Start with your people. Make feedback a habit, not an event. Embed transparency at every level and involve leadership in living the culture, not just speaking about it. Take action on what you learn — then repeat, consistently. Great workplaces are not built overnight; they are nurtured daily.

At BDH, our journey continues. And every step forward is guided by a simple belief — when you invest in people, excellence follows.

Inside Trial Pro: A People-First Approach to Success

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Inside Trial Pro: A People-First Approach to Success

Learn how Trial Pro empowers its team through open communication, meaningful recognition, and a culture of connection — driving both employee satisfaction and organizational success.

Trialpro
Trial pro

Trial Pro is a boutique personal injury law firm proudly serving clients across Central and Southwest Florida.


  • Employee experience
  • Employee Wellbeing

We are dedicated to providing outstanding legal representation while fostering a workplace culture built on collaboration, growth, and mutual respect.

How do you actively engage your employees?

At Trial Pro, we understand that engaged employees are the heart of a successful organization. We create opportunities for growth, celebrate achievements, encourage open communication, and foster a collaborative environment where every contribution is valued. In addition, we organize multiple team-building and social events each month, giving our employees the chance to relax, connect, and strengthen relationships beyond their day-to-day work.

What are the most significant HR challenges faced by your industry today?

The legal industry is navigating a number of complex HR challenges, including attracting and retaining top talent, managing evolving work-life balance expectations, adapting to hybrid and remote work models, and addressing shifting client demands.

At the same time, law firms must prioritize employee well-being, control operational costs, and ensure continuous professional development — all while safeguarding against burnout in a fast-paced environment.

Mellissa Anne Waters
Mellissa Anne Waters

Managing Director

Could you share details about the teamwork activities offered to your employees?

We prioritize keeping our team connected and engaged through a variety of monthly activities. Whether it's our social committee decorating for birthdays or our Wellness Team hosting fun challenges and friendly competitions, these initiatives help foster a sense of community and teamwork. It’s these simple yet meaningful efforts that contribute to an enjoyable and collaborative workplace culture at Trial Pro.

Reflect on your experience with the Best Places to Work certification journey.

The Best Places to Work certification process was a truly eye-opening and rewarding experience. It allowed us to identify areas where we could enhance the employee experience and provided valuable feedback directly from our team. Implementing changes based on these insights has had a positive impact on our culture, and our employees have felt heard and appreciated throughout the process.

What advice would you give to someone looking to implement the certification process for their organization?

Without hesitation — do it! The certification journey offers organizations meaningful insights to help strengthen their culture while giving employees a sense of pride and ownership in the workplace. It’s a powerful tool for growth and engagement.

Backyardex: Creating Inspiring Workplaces Where Culture and Innovation Thrive

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Backyardex: Creating Inspiring Workplaces Where Culture and Innovation Thrive

Learn how Backyardex cultivates a workplace where culture, collaboration, and innovation come together to empower its people.

Backyardex
Backyardex

Backyardex is a leading company in the field of organizing conferences and events related to culture and technology. We are committed to delivering innovative and inspiring experiences for participants, focusing on providing rich content that meets the needs of the cultural and technological sectors.


  • Employee experience
  • Employee Wellbeing
  • Leadership

We aim to empower communities through knowledge exchange and foster interaction between businesses, professionals, and creatives within these industries. With our values of transparency, innovation, and sustainability, we strive to create an exciting environment for learning and growth in the conference industry.

How do you actively engage your employees?

We believe that success starts with an engaging and encouraging work environment. We provide diverse opportunities for interaction with our employees, ensuring open communication channels with leadership, as well as organizing team-building activities that enhance collaboration. We also offer continuous development programs to ensure that each individual can reach their full potential. We encourage employees to be part of the decision-making process when it comes to events and projects, which fosters a sense of participation and responsibility within the company.

What are the most significant HR challenges faced by your industry today?

One of the main challenges in the conference organizing industry is adapting to rapidly changing technologies and the evolving demands of audiences. Additionally, maintaining a balance between creativity and organizational needs can be challenging, especially with the high volume of events and managing multi-functional teams.

Our company addresses these challenges by investing in technological training and developing employees’ skills in areas such as digital event management and online engagement platforms.

Sara Alhusheyan
Sara Alhusheyan

HR & Administration Manager

Could you share details about the teamwork activities offered to your employees?

We offer a variety of teamwork activities designed to enhance collaboration between different teams and strengthen team spirit. These activities include interactive workshops where employees collaborate to solve event-related challenges, as well as recreational activities to foster personal bonds among team members. We also provide employees with opportunities to attend and participate in the conferences and events we organize, offering them hands-on learning experiences and the chance to exchange ideas with industry experts.

Additionally, we celebrate seasonal occasions with our employees, such as the annual Ramadan iftar, official holiday celebrations, and organizing dinner banquets after the successful completion of projects. From time to time, we also organize leisure activities such as shooting and camping. One of the most important ways we maintain strong connections within the team is through our annual celebrations, which allow us to meet everyone and spend quality time together.

Reflect on your experience with the Best Places to Work certification journey.

The journey to obtaining the Best Places to Work certification has been both challenging and rewarding. It provided us with a valuable opportunity to assess our work environment, identify areas for improvement, and enhance our employee development practices.

This experience has inspired us to strengthen our culture of openness and collaboration within the team, and it also highlighted the importance of creating a positive environment where everyone can grow and thrive.

Mohammad  Khoujah
Mohammad Khoujah

CEO

What advice would you give to someone looking to implement the certification process for their organization?

Our advice would be to approach the certification process as a strategic initiative focused on continuous improvement, rather than just seeking recognition. Companies should begin by understanding the needs of their employees and fostering consistent communication with them. It’s crucial to have a clear plan to ensure everyone is engaged in this process and motivated to actively participate. Additionally, organizations should be ready to make the necessary changes based on employee feedback and remain committed to providing an environment that promotes employee well-being and development.

Fostering Excellence: Novo Nordisk Philippines’ Journey as a Best Place to Work

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Fostering Excellence: Novo Nordisk Philippines’ Journey as a Best Place to Work

Discover how Novo Nordisk Philippines fosters a people-centric culture through open communication, employee development, and well-being initiatives.

Best Places to Work - Novonordisk Philippine
Novo Nordisk

Novo Nordisk is a leading global healthcare company founded in 1923 and headquartered in Denmark. Our purpose is to drive change to defeat serious chronic diseases built upon our heritage in diabetes. We do so by pioneering scientific breakthroughs, expanding access to our medicines, and working to prevent and ultimately cure disease. Novo Nordisk employs about 76,300 people in 80 countries and markets its products in around 170 countries.


  • Employee Wellbeing
  • Leadership

Novo Nordisk Philippines is dedicated to driving meaningful change in the lives of Filipinos affected by serious chronic diseases such as diabetes and obesity. With a strong focus on innovation and patient-centered care, we strive to provide solutions that empower individuals to manage their health effectively. Our commitment to putting our people first is reflected in our inclusive workplace culture, where teamwork, respect, and professional growth are nurtured. This dedication has earned us the prestigious title of #1 in the Best Places to Work in the Philippines across all industries, highlighting our unwavering belief that a motivated and supported workforce is key to achieving our mission of improving health outcomes for communities.

How do you actively engage your employees?

When we talk about employee engagement, we believe in a holistic approach to what it requires to create and nurture an engaging work environment. This means that we work hard to ensure that our employees feel included, valued, and heard, that they understand the purpose and that they feel passionate about how they can contribute to the growth – both professionally and personally.

Some of the ways we engage our employees are through:

  • Speak up Culture: Making sure that we have open and transparent communication channels where employees feel comfortable sharing their ideas, concerns, and feedback. Besides cultivating this in the individual teams, we also aim at establishing that comfortability across hierarchical layer – e.g. our GM and P&O Director continuously visits all teams to have open dialogues.
  • Focus on Development: We truly believe in the importance of helping people grow. This entails making sure all managers have development dialogues with their teams and that we offer opportunities for professional (and personal) growth and development. This can be through training programs, mentorship initiatives, or stretched assignments and demonstrates our commitment to invest in our employees' long-term success.
  • Work-Life Balance: Support a healthy work-life balance by offering flexible work arrangements, time off, and different employee wellness programs. Employees who feel supported in their personal lives are more likely to be engaged at work.

Of course, there are many more important elements than the ones mentioned here, to ensure we can create an environment where employees feel valued, supported, and motivated to contribute to the organization's success.

What are the most significant HR challenges faced by your industry today?

I think our industry face a variety of challenges whereas some are due to the changing environment we’re navigating. To me, the following three are the most significant:

  • Retention of Talent: Retaining talent is critical in the pharmaceutical industry due to the specialized nature of roles, extensive training investments, and the need for consistent innovation. In a highly competitive industry, losing key talent to competitors can result in setbacks and increased recruitment costs. Therefore, effective retention strategies, including career development opportunities, competitive compensation, and a supportive work environment, are essential for long-term success.

     
  • Wellbeing in Times of Change: The pharmaceutical industry is constantly evolving, driven by scientific advancements, regulatory changes, and external factors such as public health crises. During times of change, employee wellbeing becomes a critical factor in maintaining productivity, innovation, and regulatory compliance. High-pressure environments can impact employee mental health and overall wellbeing. HR initiatives that prioritize mental health support, stress management, and resilience training can help employees navigate uncertainty, adapt to change, and maintain a high level of performance. Wellbeing programs can also contribute to a positive workplace culture and employee retention, ultimately impacting the organization's ability to innovate and deliver life-saving treatments.

     
  • Building of New Skills with Digital Transformation: The pharmaceutical industry is undergoing digital transformation, with advancements in areas such as data analysis, artificial intelligence, and remote collaboration tools. Building new skills aligned with digital transformation is crucial for maintaining competitiveness and driving innovation. HR plays a pivotal role in identifying skill gaps, providing relevant training programs, and fostering a culture of continuous learning. Enhancing digital literacy, data analysis capabilities, and adaptability to new technologies can empower employees to leverage digital tools effectively. Investing in skill development for digital transformation also future-proofs the workforce, ensuring readiness for industry shifts and technological advancements.

By focusing on talent retention, employee wellbeing during change, and building new skills in the era of digital transformation, the pharmaceutical industry can cultivate a resilient, engaged, and adaptable workforce capable of driving innovation, and addressing the evolving healthcare landscape.

Freja Mengel
Freja Mengel

People & Organization Director

Could you share details about the teamwork activities offered to your employees?

Teamwork for us is many things – opportunities to collaborate cross functionally, opportunities for growth outside your comfort zone, or bonding with your team.
While we always try to plan ahead and make sure to set time aside for specific activities to foster collaboration, we also try to remain agile and assess what’s needed at a specific time.
In times of change, you might want to prioritize more time together with the closest team to strengthen connections and support to each other on the journey. At other times, the larger celebrations across are needed.
Last year, we held an Olympics sportsfest for all employees, being mixed across functions and departments in different teams, playing a variety of sports. Everyone really enjoyed this way of connecting and being together, which was something different.  

Reflect on your experience with the Best Places to Work certification journey.

In Philippines, we have been part of the certification for the past 4 years. It offers a great opportunity for doing a temperature check with your employees on how we’re faring, understanding how we rate against others, and how we can improve and become even better. Ultimately, it’s about ensuring the best possible work environment for our employees.

What advice would you give to someone looking to implement the certification process for their organization?

As an HR professional, it’s a great opportunity to reflect on all of your current practices and where you might want to ensure that you are still on par, or leading, in your industry. For your employees, it offers the opportunity to share your feedback on what’s working well and what could be improved, and I think that’s a really good foundation for all companies, to make sure they are still in tune with both industry benchmark and internal engagement.

AIA Philippines: Elevating workplace excellence through certification

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  • 5m

AIA Philippines: Elevating workplace excellence through certification

Learn how AIA Philippines transformed its workplace culture to achieve Best Places to Work certification.

AIA Philippines
AIA Philippines

AIA Philippines, is one of the country’s premier life insurance companies. It continues to demonstrate its commitment to excellence, innovation, and community engagement through various initiatives and achievements.


  • Employee Wellbeing

AIA Philippines, in collaboration with BPI AIA, reaffirmed its support for young athletes by sponsoring the University Athletic Association of the Philippines (UAAP) and the Premier Volleyball League (PVL) in January 2025. This sponsorship underscores the company’s commitment to promoting sports and healthy lifestyles among the youth.

How do you actively engage your employees?

AIA Philippines actively engages its employees through various initiatives that foster collaboration, well-being, and professional growth. Some key engagement efforts include:

  1. AIA WOW and Puso, Gawa, Makulit Culture – A unique workplace philosophy that encourages passion, action, and creativity in daily work.
  2. Employee Wellness Programs – Offering health and wellness initiatives, including mental health support, fitness programs, and medical benefits.
  3. Career Development & Learning – Providing upskilling opportunities, leadership training, and mentorship programs to support career growth.
  4. Employee Engagement Activities – Organizing town halls, team-building events, and social activities to strengthen teamwork and camaraderie.
  5. Recognition & Rewards – Celebrating employee achievements through awards, incentives, and performance-based recognition.
  6. Diversity & Inclusion – Promoting an inclusive workplace where employees feel valued and empowered.
  7. ESG (Environmental, Social and Governance - Encouraging employees to participate in community outreach programs, sustainability efforts, volunteer initiatives, and CSR.

These initiatives help create a positive and engaging work environment where employees feel motivated, connected, and inspired to contribute to AIA Philippines’ success.

What are the most significant HR challenges faced by your industry today?

AIA Philippines, like many companies in the insurance industry, faces several significant HR challenges, including:

  1. Talent Acquisition & Retention – The demand for skilled professionals in insurance is high, but attracting and retaining top talent, especially in sales and actuarial roles, remains a challenge.
  2. Digital Transformation & Workforce Adaptation – With the rise of digitalization, employees must continuously adapt to new technologies, AI-driven processes, and evolving customer expectations.
  3. Employee Engagement & Well-being – Maintaining high engagement levels while ensuring employees’ mental and physical well-being is an ongoing challenge, particularly in high-pressure roles.
  4. Regulatory Compliance & Training – The insurance industry is highly regulated, requiring continuous employee education on compliance, data privacy, and ethical practices to meet evolving legal standards
  5. Diversity & Inclusion – Building a diverse and inclusive workforce while addressing generational differences, remote work preferences, and work-life balance concerns is essential for fostering a positive workplace culture.
  6. Adapting to Hybrid Work Models – Managing a hybrid workforce, ensuring collaboration, and maintaining productivity while meeting employees’ expectations for flexibility is a key HR challenge.
  7. Performance & Productivity Management – Aligning individual goals with company objectives, particularly for a distributed workforce of agents and corporate employees, requires robust performance tracking and motivation strategies.

AIA PH continuously invests in employee development, digital upskilling, engagement programs, and strategic workforce planning to stay competitive in the evolving insurance landscape.

Ellen Imasa
Ellen Imasa

Chief Human Resource Officer

Could you share details about the teamwork activities offered to your employees?

AIA Philippines fosters a culture of collaboration and engagement through various teamwork activities designed to strengthen relationships, enhance productivity, and boost employee morale. Here are some key initiatives:

  1. Team-Building & Offsite Activities
    • Regularly organized offsite gatherings provide employees with a chance to unwind, bond, and build stronger working relationships.
    • Activities include outdoor challenges, problem-solving games, and leadership workshops that encourage teamwork.
  2. Cross-Department Collaboration Projects
    • Employees are given opportunities to work on cross-functional projects, encouraging knowledge-sharing and fostering innovation.
  3. Sports & Wellness Programs
    • AIA PH organizes interdepartmental sports tournaments such as basketball, volleyball, and badminton to promote team spirit.
    • Wellness initiatives like group fitness classes, yoga sessions, and fun runs encourage a healthy lifestyle while building camaraderie.
  4. Employee Engagement Events
    • Puso, Gawa, Makulit events celebrate company culture with interactive activities, team competitions, and themed celebrations.
    • Special events, Year-End Parties, and Anniversary Celebrations bring employees together in a festive environment.
  5. Volunteering & Corporate Social Responsibility (CSR) Activities
    • Employees work together on outreach programs, such as tree planting, charity fundraising, and community development projects.
    • These initiatives foster teamwork while making a meaningful impact on society.
  6. Leadership & Development Programs
    • Team-based leadership training equips employees with collaboration, communication, and conflict-resolution skills.
    • Mentorship programs pair employees with experienced leaders to encourage professional growth and teamwork.
  7. Regular Town Halls & Coffee Sessions
    • Leadership encourages open communication through town halls, where teams collaborate on company goals, share feedback, and celebrate successes together.

By implementing these activities, AIA Philippines ensures a dynamic and engaged workforce, reinforcing its commitment to teamwork, innovation, and employee well-being

Reflect on your experience with the Best Places to Work certification journey.

Embarking on the certification journey has been a transformative experience for AIA Philippines, reinforcing our commitment to excellence, continuous learning, and industry leadership. This journey has not only strengthened our capabilities but also deepened our collective sense of purpose as a team.

Commitment to Excellence

Achieving certification is more than just meeting standards—it is a testament to our dedication to quality, compliance, and innovation. Each requirement challenged us to refine our processes, enhance our efficiency, and uphold the highest industry standards.

Collaboration & Teamwork

This journey has highlighted the power of collaboration. Departments came together, aligning efforts, sharing knowledge, and supporting each other to ensure a smooth and successful certification process. It was a true demonstration of Puso, Gawa, Makulit in action—working with passion, executing with excellence, and embracing creativity.

Overcoming Challenges

Like any meaningful pursuit, the certification journey was not without challenges. From rigorous assessments to process enhancements, we encountered obstacles that tested our resilience. However, each challenge became an opportunity for growth, pushing us to adapt, improve, and evolve as a stronger organization.

A Culture of Continuous Improvement

This milestone is not the finish line—it’s a stepping stone toward even greater achievements. The certification serves as a reminder that excellence is an ongoing journey, requiring constant learning, adaptation, and innovation. As we move forward, we remain committed to upholding these standards and finding new ways to create value for our employees, customers, and stakeholders.

Looking Ahead

With this certification, AIA Philippines reaffirms its leadership in the insurance industry. More than a badge of recognition, it represents our shared commitment to making a difference in the lives of Filipinos. Together, we will continue to challenge limits, embrace growth, and drive impact—one milestone at a time.

What advice would you give to someone looking to implement the certification process for their organization?

Achieving a Best Places to Work certification is more than just an accreditation—it’s a commitment to fostering a thriving workplace culture that prioritizes employee well-being, engagement, and growth. Based on AIA Philippines’ journey, here are some key insights for companies looking to implement this certification process successfully:

1. Build a Strong Employee-Centric Culture
• A certification is a reflection of your workplace culture. Prioritize employee experience by creating a supportive, inclusive, and growth-driven environment.
• Implement initiatives that align with employee needs, work-life balance, and career development.

2. Gain Leadership Buy-in and Support
• A successful certification journey starts from the top. Leaders should actively champion workplace transformation and communicate its importance to employees.
• Engage leadership in HR initiatives, employee engagement efforts, and policy improvements.

3. Conduct Honest Employee Feedback & Engagement Surveys
• The certification process often involves employee surveys. Ensure that feedback mechanisms are transparent, and employees feel safe sharing their honest opinions.
• Use insights from the surveys to identify gaps and implement real, actionable changes.

4. Prioritize Well-Being & Work-Life Balance
• Companies that rank as the best places to work genuinely invest in employee well-being. Offer programs that support physical, mental, and emotional health.
• Consider benefits such as flexible work arrangements, mental health support, and wellness initiatives.

5. Strengthen Career Development & Learning Opportunities
• Employees seek career growth. Provide upskilling, mentorship programs, and leadership training to help employees feel valued and invested in their future.
• A strong learning and development (L&D) strategy contributes to higher engagement and retention.

6. Recognize & Reward Employees
• Appreciation goes a long way. Implement reward and recognition programs that celebrate achievements, contributions, and milestones.
• Employees who feel recognized and appreciated are more engaged and motivated.

7. Foster Diversity, Equity, and Inclusion (DEI)
• A great workplace embraces diversity and inclusion. Create an environment where employees feel heard, respected, and empowered regardless of background.
• Implement DEI initiatives that promote equal opportunities for all employees.

8. Be Transparent & Communicate Openly
• Employees appreciate transparency. Open communication channels between leadership and employees build trust and a sense of belonging.
• Regular town halls, feedback sessions, and open-door policies contribute to an engaged workforce.

9. Continuously Improve & Adapt
• Workplace excellence is an ongoing journey. After certification, continue to assess, refine, and enhance initiatives to keep up with evolving employee needs and industry trends.
• Stay agile and open to feedback to maintain a thriving workplace culture.

10. Make It More Than Just a Certification
• The Best Places to Work certification should not be the end goal—it should be a reflection of your company’s commitment to people-first leadership.
• Focus on building a sustainable, purpose-driven work environment where employees feel empowered to grow, contribute, and thrive.

ALH Holding: Empowering Employees, Driving Growth, and Shaping the Future

  • Success story
  • 5m

ALH Holding: Empowering Employees, Driving Growth, and Shaping the Future

Discover how ALH Holding fosters a thriving workplace through employee engagement, career development, and a strong company culture, ensuring long-term success and innovation.

ALH Holding
ALH Holding

ALH Holding is a multisectoral group operating in real estate, agriculture, education, and hospitality across Morocco and Africa. With over 60 years of expertise, the company has significantly contributed to Morocco’s development by delivering more than 30,000 residential and commercial units. Expanding its reach, ALH Holding has diversified into agriculture, investing in almond and berry cultivation, as well as education, by developing accessible schools.


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Its hospitality division is also growing, with the recent opening of the Radisson Casablanca Gauthier La Citadelle and upcoming projects in Casablanca, Marrakech, Rabat, and Tangier. Beyond Morocco, the group is actively engaged in West Africa, launching major real estate projects in Senegal and Côte d’Ivoire. With a solid legacy and a forward-thinking approach, ALH Holding continues to drive economic and social development in the region.

How do you actively engage your employees?

At ALH Holding, employee engagement is at the heart of our company culture. We prioritize open communication, fostering transparency through regular meetings and an open-door policy. Professional growth is a key focus, with continuous training, leadership programs, and career development opportunities. Employee well-being is essential, supported by health initiatives, well-being programs, and flexible work arrangements. We emphasize recognition and motivation, rewarding performance and providing clear career paths. Lastly, we cultivate team spirit through team-building activities and collaborative projects that strengthen workplace cohesion. These initiatives create a positive work environment where employees feel valued, empowered, and engaged.

What are the most significant HR challenges faced by your industry today?

The real estate, agriculture, education, and hospitality industries face several HR challenges that require continuous adaptation. Attracting and retaining top talent is increasingly competitive, pushing companies to enhance their employee value proposition. Skills gaps are another major concern, as industries evolve and demand continuous training and upskilling.

The rapid integration of new technologies and shifting workplace expectations also require organizations to embrace flexibility and innovation. Additionally, maintaining employee engagement and well-being is essential to fostering motivation and productivity. Lastly, navigating regulatory changes and economic fluctuations demands agility and strategic workforce planning. At ALH Holding, we address these challenges with proactive HR initiatives, ensuring a resilient and engaged workforce ready for the future.

Maryam Barnoussi
Maryam Barnoussi

Human Resources Manager

Could you share details about the teamwork activities offered to your employees?

At ALH Holding, we place great importance on teamwork and employee cohesion. To strengthen this collaborative spirit, we regularly organize team-building activities, such as outdoor retreats, sports challenges, and interactive workshops that enhance communication and trust. We also implement corporate social responsibility (CSR) initiatives, allowing our employees to engage in solidarity projects, such as environmental actions and community support programs. These initiatives reinforce team spirit while reflecting our company values. Additionally, we encourage moments of conviviality, including regular team lunches and iftars during Ramadan, providing valuable opportunities for colleagues to strengthen bonds in a warm and relaxed atmosphere. Through these initiatives, we create a dynamic and harmonious work environment where collaboration and professional fulfillment go hand in hand.

Reflect on your experience with the Best Places to Work certification journey.

The Best Places to Work certification journey has been an enriching and transformative experience. The process allowed us to gain valuable insights into our workplace culture, employee engagement, and areas for continuous improvement. Through employee feedback and evaluation, we identified our strengths, such as a strong sense of belonging, career development opportunities, and a positive work environment. Achieving this certification has reinforced our commitment to fostering an inclusive, motivating, and dynamic workplace. It has also strengthened our employer brand, making ALH Holding even more attractive to top talent. The journey has highlighted the importance of continuous dialogue with employees, ensuring their voices are heard and integrated into our HR strategies. This recognition is not just an achievement but a motivation to keep evolving and enhancing the employee experience. We view it as a stepping stone to further strengthen our culture, well-being initiatives, and engagement programs, ensuring that ALH Holding remains a workplace where employees feel valued, empowered, and inspired.

What advice would you give to someone looking to implement the certification process for their organization?

Implementing the Best Places to Work certification requires a genuine commitment to employee well-being and engagement. Organizations should start by conducting internal assessments through employee surveys to identify strengths and areas for improvement. Transparent communication and leadership involvement are key—employees must feel heard, and their feedback should translate into concrete actions. Once certified, the recognition should be leveraged not just for employer branding but as a tool for continuous improvement. Maintaining an open dialogue and regularly evaluating progress ensures a thriving and motivated workplace. The certification is not just a goal but a stepping stone to lasting employee satisfaction.

Sureworks: Creating a Vibrant Workplace Through Engagement and Success

  • Success story
  • 5m

Sureworks: Creating a Vibrant Workplace Through Engagement and Success

Learn how Sureworks transformed from a small startup into a recognized industry leader by fostering a culture of engagement, teamwork, and continuous growth.

Sureworks
Sureworks

Sureworks Infotech Private Limited, operating under the tagline "WORKS FOR SURE!!," is a dynamic company specializing in ITES, with a strong focus on IT hardware and services. Established in 2011 with just four employees working from a small room, we have steadily grown into a prominent MSME. Over the years, we have built a reputation for delivering reliable IT solutions and services, leading to sustained growth and a significant presence in the industry.


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  • Employee Wellbeing

Our core mission is to become a global leader in IT enterprise solutions and AMC services, offering top-notch support for IT enterprise products. Our vision is to position Sureworks as the brand of choice for customers worldwide, known for our commitment to quality, innovation, and customer satisfaction.

How do you actively engage your employees?

At Sureworks Infotech Private Limited, we believe in fostering a positive and motivating work culture where employees feel valued and engaged. We actively engage our employees through a variety of activities designed to build team spirit, recognize individual contributions, and celebrate milestones.

  1. Festivals & Important Events: We celebrate major festivals and important events, creating a sense of community and camaraderie. These celebrations include decorations, traditional food, and cultural activities, making the office atmosphere vibrant and lively during these times.
  2. Team Outings: To promote team bonding, we organize regular team outings and offsite activities. These outings provide a break from the usual work environment, helping employees relax, connect with colleagues, and build stronger relationships.
  3. Birthday Celebrations: We ensure that every employee’s birthday is celebrated with a personal touch. From a cake cutting ceremony to a small gathering, we make each individual feel special on their big day.
  4. Rewards & Recognition: Recognizing the hard work and achievements of our employees is a key part of our culture. We have a structured rewards and recognition program that highlights outstanding performance, whether it's through employee of the month awards, public acknowledgment in team meetings, or incentive-based rewards. This motivates employees to perform at their best and fosters a sense of accomplishment.

Through these initiatives, we strive to create an environment where employees feel appreciated, engaged, and motivated to contribute to the company's success.

What are the most significant HR challenges faced by your industry today?

The most significant HR challenges in our industry include ensuring Cultural Fitment, Geographical fitment, and hiring individuals with the Right Attitude, as well as managing a Diversified Workforce

To address these challenges, we focus on imparting cultural knowledge through onboarding, workshops, and team-building activities, helping employees align with our core values, adapt to diverse teams, and foster a positive work environment.

Rohitha Ananda T
Rohitha Ananda T

Managing Director

Could you share details about the teamwork activities offered to your employees?

At Sureworks Infotech, we believe in strengthening teamwork and fostering a positive work culture. We offer a variety of activities to encourage collaboration and camaraderie:

  1. Sports Activities: We regularly organize sports events like cricket matches, badminton tournaments, and other indoor games. These events provide employees with a fun, competitive way to engage with one another and build stronger team relationships.
  2. Founder's Day Celebration: We celebrate Founder's Day as a company milestone, where employees come together to reflect on the company’s journey. It’s an occasion to recognize achievements, share stories, and honor the company’s growth, fostering a sense of pride and unity.

Reflect on your experience with the Best Places to Work certification journey.

The Best Places to Work certification journey has been both insightful and rewarding for us. It provided valuable feedback from our employees, highlighting key strengths and areas for improvement. For instance, 85% of employees felt connected to the company mission, while 78% appreciated communication transparency. However, we identified opportunities to improve career development programs, internal project communication, and recognition efforts. Employee well-being was a major focus, with 90% of employees supporting our wellness initiatives, and we took steps to enhance diversity and inclusion after learning about employees' desire for more leadership opportunities. The process also led to the launch of new learning and development programs based on employee feedback. Ultimately, the certification helped us fine-tune our practices, leading to a more engaged, supportive, and growth-oriented work environment. It reinforced our commitment to continuously improving the employee experience.

What advice would you give to someone looking to implement the certification process for their organization?

To implement the Best Places to Work certification, start by thoroughly evaluating your company’s practices, culture, and employee satisfaction through surveys and feedback. Identify strengths and weaknesses, focusing on areas for improvement such as communication, career development, or work-life balance. Engage leadership and employees in the process, ensuring feedback is acted upon. Track progress, make adjustments, and celebrate successes while learning from challenges. The certification process helps you improve your workplace, strengthen employee engagement, and continuously enhance your company’s culture.

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