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Backyardex: Creating Inspiring Workplaces Where Culture and Innovation Thrive

Learn how Backyardex cultivates a workplace where culture, collaboration, and innovation come together to empower its people.

Backyardex
Backyardex

Backyardex is a leading company in the field of organizing conferences and events related to culture and technology. We are committed to delivering innovative and inspiring experiences for participants, focusing on providing rich content that meets the needs of the cultural and technological sectors.


  • Employee experience
  • Employee Wellbeing
  • Leadership

We aim to empower communities through knowledge exchange and foster interaction between businesses, professionals, and creatives within these industries. With our values of transparency, innovation, and sustainability, we strive to create an exciting environment for learning and growth in the conference industry.

How do you actively engage your employees?

We believe that success starts with an engaging and encouraging work environment. We provide diverse opportunities for interaction with our employees, ensuring open communication channels with leadership, as well as organizing team-building activities that enhance collaboration. We also offer continuous development programs to ensure that each individual can reach their full potential. We encourage employees to be part of the decision-making process when it comes to events and projects, which fosters a sense of participation and responsibility within the company.

What are the most significant HR challenges faced by your industry today?

One of the main challenges in the conference organizing industry is adapting to rapidly changing technologies and the evolving demands of audiences. Additionally, maintaining a balance between creativity and organizational needs can be challenging, especially with the high volume of events and managing multi-functional teams.

Our company addresses these challenges by investing in technological training and developing employees’ skills in areas such as digital event management and online engagement platforms.

Sara Alhusheyan
Sara Alhusheyan

HR & Administration Manager

Could you share details about the teamwork activities offered to your employees?

We offer a variety of teamwork activities designed to enhance collaboration between different teams and strengthen team spirit. These activities include interactive workshops where employees collaborate to solve event-related challenges, as well as recreational activities to foster personal bonds among team members. We also provide employees with opportunities to attend and participate in the conferences and events we organize, offering them hands-on learning experiences and the chance to exchange ideas with industry experts.

Additionally, we celebrate seasonal occasions with our employees, such as the annual Ramadan iftar, official holiday celebrations, and organizing dinner banquets after the successful completion of projects. From time to time, we also organize leisure activities such as shooting and camping. One of the most important ways we maintain strong connections within the team is through our annual celebrations, which allow us to meet everyone and spend quality time together.

Reflect on your experience with the Best Places to Work certification journey.

The journey to obtaining the Best Places to Work certification has been both challenging and rewarding. It provided us with a valuable opportunity to assess our work environment, identify areas for improvement, and enhance our employee development practices.

This experience has inspired us to strengthen our culture of openness and collaboration within the team, and it also highlighted the importance of creating a positive environment where everyone can grow and thrive.

Mohammad  Khoujah
Mohammad Khoujah

CEO

What advice would you give to someone looking to implement the certification process for their organization?

Our advice would be to approach the certification process as a strategic initiative focused on continuous improvement, rather than just seeking recognition. Companies should begin by understanding the needs of their employees and fostering consistent communication with them. It’s crucial to have a clear plan to ensure everyone is engaged in this process and motivated to actively participate. Additionally, organizations should be ready to make the necessary changes based on employee feedback and remain committed to providing an environment that promotes employee well-being and development.

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