- Success story
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ALH Holding: Empowering Employees, Driving Growth, and Shaping the Future
Discover how ALH Holding fosters a thriving workplace through employee engagement, career development, and a strong company culture, ensuring long-term success and innovation.


ALH Holding is a multisectoral group operating in real estate, agriculture, education, and hospitality across Morocco and Africa. With over 60 years of expertise, the company has significantly contributed to Morocco’s development by delivering more than 30,000 residential and commercial units. Expanding its reach, ALH Holding has diversified into agriculture, investing in almond and berry cultivation, as well as education, by developing accessible schools.
- Employee Wellbeing
Its hospitality division is also growing, with the recent opening of the Radisson Casablanca Gauthier La Citadelle and upcoming projects in Casablanca, Marrakech, Rabat, and Tangier. Beyond Morocco, the group is actively engaged in West Africa, launching major real estate projects in Senegal and Côte d’Ivoire. With a solid legacy and a forward-thinking approach, ALH Holding continues to drive economic and social development in the region.
How do you actively engage your employees?
At ALH Holding, employee engagement is at the heart of our company culture. We prioritize open communication, fostering transparency through regular meetings and an open-door policy. Professional growth is a key focus, with continuous training, leadership programs, and career development opportunities. Employee well-being is essential, supported by health initiatives, well-being programs, and flexible work arrangements. We emphasize recognition and motivation, rewarding performance and providing clear career paths. Lastly, we cultivate team spirit through team-building activities and collaborative projects that strengthen workplace cohesion. These initiatives create a positive work environment where employees feel valued, empowered, and engaged.
What are the most significant HR challenges faced by your industry today?
The real estate, agriculture, education, and hospitality industries face several HR challenges that require continuous adaptation. Attracting and retaining top talent is increasingly competitive, pushing companies to enhance their employee value proposition. Skills gaps are another major concern, as industries evolve and demand continuous training and upskilling.
The rapid integration of new technologies and shifting workplace expectations also require organizations to embrace flexibility and innovation. Additionally, maintaining employee engagement and well-being is essential to fostering motivation and productivity. Lastly, navigating regulatory changes and economic fluctuations demands agility and strategic workforce planning. At ALH Holding, we address these challenges with proactive HR initiatives, ensuring a resilient and engaged workforce ready for the future.

Human Resources Manager
Could you share details about the teamwork activities offered to your employees?
At ALH Holding, we place great importance on teamwork and employee cohesion. To strengthen this collaborative spirit, we regularly organize team-building activities, such as outdoor retreats, sports challenges, and interactive workshops that enhance communication and trust. We also implement corporate social responsibility (CSR) initiatives, allowing our employees to engage in solidarity projects, such as environmental actions and community support programs. These initiatives reinforce team spirit while reflecting our company values. Additionally, we encourage moments of conviviality, including regular team lunches and iftars during Ramadan, providing valuable opportunities for colleagues to strengthen bonds in a warm and relaxed atmosphere. Through these initiatives, we create a dynamic and harmonious work environment where collaboration and professional fulfillment go hand in hand.
Reflect on your experience with the Best Places to Work certification journey.
The Best Places to Work certification journey has been an enriching and transformative experience. The process allowed us to gain valuable insights into our workplace culture, employee engagement, and areas for continuous improvement. Through employee feedback and evaluation, we identified our strengths, such as a strong sense of belonging, career development opportunities, and a positive work environment. Achieving this certification has reinforced our commitment to fostering an inclusive, motivating, and dynamic workplace. It has also strengthened our employer brand, making ALH Holding even more attractive to top talent. The journey has highlighted the importance of continuous dialogue with employees, ensuring their voices are heard and integrated into our HR strategies. This recognition is not just an achievement but a motivation to keep evolving and enhancing the employee experience. We view it as a stepping stone to further strengthen our culture, well-being initiatives, and engagement programs, ensuring that ALH Holding remains a workplace where employees feel valued, empowered, and inspired.
What advice would you give to someone looking to implement the certification process for their organization?
Implementing the Best Places to Work certification requires a genuine commitment to employee well-being and engagement. Organizations should start by conducting internal assessments through employee surveys to identify strengths and areas for improvement. Transparent communication and leadership involvement are key—employees must feel heard, and their feedback should translate into concrete actions. Once certified, the recognition should be leveraged not just for employer branding but as a tool for continuous improvement. Maintaining an open dialogue and regularly evaluating progress ensures a thriving and motivated workplace. The certification is not just a goal but a stepping stone to lasting employee satisfaction.