Novo Nordisk Romania: Building a Purpose-Driven Culture Recognized Among the Best

  • Success story
  • 5m

Novo Nordisk Romania: Building a Purpose-Driven Culture Recognized Among the Best

Learn how Novo Nordisk Romania’s commitment to values, employee development, and teamwork led to its recognition among the Best Places to Work in the country.

Novo Nordisk
Novo Nordisk

Novo Nordisk Romania is part of a global healthcare company with a strong focus on serious chronic diseases such as diabetes and rare conditions.


  • Leadership
  • Employee Wellbeing

With over 31 years of presence in Romania, the organization has grown significantly, now ranking among the top ten pharmaceutical companies in the country based on turnover. This remarkable progress is driven by the commitment and passion of its people.

How do you actively engage your employees?

Employee engagement at Novo Nordisk Romania is built on a foundation of strong values, a respectful workplace culture, and consistent investment in personal and professional development. The organization fosters an environment where people feel valued and empowered to contribute to a shared mission of improving patients' lives.

What are the most significant HR challenges faced by your industry today?

The pharmaceutical industry, like many others, is navigating rapid change and rising expectations from employees regarding workplace flexibility, career growth, and meaningful work. At Novo Nordisk Romania, the challenge is met by creating a culture that blends performance with purpose, ensuring employees feel connected to both the business goals and the impact they have on society.

Could you share details about the teamwork activities offered to your employees?

Teamwork is a central pillar of Novo Nordisk Romania’s culture. Employees have highlighted collaboration and the spirit of unity as some of the most rewarding aspects of working at the company. These elements are embedded in daily work life and strengthened through various initiatives that bring people together around shared goals.

Reflect on your experience with the Best Places to Work certification journey.

Being certified as a Best Place to Work is a proud moment for the organization. The recognition was largely based on positive employee feedback collected through an anonymous survey, in which team members expressed high levels of satisfaction with their work experience. It confirms that the efforts to build a strong, inclusive, and engaging workplace are making a real difference.

We are deeply honoured to receive this recognition in Romania, reflecting our desire to create an exceptional working environment. I am delighted that we have built this team of wonderful and talented people, motivated by the drive to improve patients’ lives. Internationally, in 2024, Novo Nordisk ranked first, for the second consecutive year, on the list of the top 30 Best Places to Work. We are glad that we maintain a similar footprint in this area in Romania, where we ranked within the top three organizations. And we are committed to continuing to invest in the professional and personal development of our employees, to ensure that we remain a top employer and a great place to work for the Novo Nordisk people.

Iulia Chapuis
Iulia Chapuis

Director of People & Organisation

What advice would you give to someone looking to implement the certification process for their organization?

The key is to truly listen to your employees and make their experience a priority. By fostering a people-first culture and staying committed to continuous improvement, organizations can not only achieve certification but also create lasting value for both their people and the business.

Daybright Financial – A Fresh Brand to Simplify Health & Financial Wellness

  • Success story
  • 5m

Daybright Financial – A Fresh Brand to Simplify Health & Financial Wellness

Learn how Daybright Financial enhances employee engagement, drives collaboration, and builds a purpose-driven culture recognized among the Best Places to Work.

Daybright Financial
Daybright Financial

Formerly known as U.S. Retirement & Benefits Partners (USRBP), Daybright Financial is one of the nation’s largest independent, privately held firms specializing in employee benefits, retirement plans, and all their associated compliance needs.


  • Leadership

Since 2008, we have grown by acquiring over 60 local and national firms that have been trusted members of their communities for decades. We serve more than 18,000 employer groups, 3.6 million plan participants, and nearly 50% of school districts nationally.  

How do you actively engage your employees?

One of the goals of our recent rebrand to Daybright Financial was engaging our more than 1,400 team members around a common purpose and mission of simplifying health and financial wellness for all.  It aims to showcase the value we all collectively bring to our clients and consumers.  Day-to-day we actively engage all team members utilizing platforms that encourage peer-to-peer communication, collaboration, and recognition. Additionally, our internal communication efforts have ramped up over the last few years. We also conduct robust employee surveys to measure satisfaction and feedback, enabling the organization to continually adjust and evolve.

What are the most significant HR challenges faced by your industry today?

Integrating AI into work processes, translating employee data for decision making, closing the skills gap, effectively identifying and deploying internal talent, avoiding burnout, and navigating legal challenges and compliance issues.

Could you share details about the teamwork activities offered to your employees?

Daybright is on a journey to bring small company teams together to work more effectively across a larger organization.  It’s a journey that encompasses encouraging, recognizing and rewarding operational collaboration, compliant system/data sharing, cross-selling, and philanthropic teamwork efforts.

Reflect on your experience with the Best Places to Work certification journey.

The certification enabled us to check-in on the pulse of the organization and to assess the impact of our HR practices and policies and to identify our overall strengths and areas of opportunities. It was a wonderful opportunity for us to showcase the great culture and environment we’ve built together. Additionally, it was fantastic to tie the certification with the launch of our new and fresh brand!

What advice would you give to someone looking to implement the certification process for their organization?

Be open-minded and brave enough to face new insights gained through the employee survey process and from external benchmarks.

Achieving the BPTW certification substantiates our commitment to building an amazing workplace culture and future together with our team members. We are proud that they have a consistently positive experience with their co-workers and leaders and find personal satisfaction in their roles.

Beth Zeitler
Beth Zeitler

Vice President of Human Resources

Charting a Course to Excellence: Building a Thriving Workplace in the Maritime Industry

  • Success story
  • 5m

Charting a Course to Excellence: Building a Thriving Workplace in the Maritime Industry

Learn how this integrated maritime hub fostered a culture of engagement, tackled industry challenges like skill shortages, and earned the Best Places to Work certification through open feedback, leadership support, and a deep commitment to continuous improvement.

INTERNATIONAL MARITIME INDUSTRIES
INTERNATIONAL MARITIME INDUSTRIES

International Maritime Industries is an integrated hub for maritime products and services, focused on creating shareholder value through strategic partnerships with global and regional industry leaders.


  • Leadership
  • Culture
  • Employee Wellbeing

The company supports the Kingdom’s sustainable maritime sector by delivering innovative, reliable solutions and fostering a safe, diverse, and results-oriented workplace where its people can grow and thrive.

How do you actively engage your employees?

We focus on open communication, recognizing achievements, provide growth opportunities, encourage feedback, and foster a positive work culture.

What are the most significant HR challenges faced by your industry today?

  1. Skill Shortage A critical issue facing the maritime industry today is the Skill Shortage.
  2. Manning Costs The second major challenge in maritime recruitment is the rising Manning Costs, and the remote area it the challenges.

Reflect on your experience with the Best Places to Work certification journey.

Initially, we conducted comprehensive employee surveys to gather feedback on various aspects of workplace culture, benefits, and overall satisfaction. This feedback was critical in identifying strengths and areas for development. Throughout the journey, we implemented several initiatives aimed at enhancing employee engagement and well-being. This included mentorship programs, flexible work arrangements, and wellness resources, all designed to foster a supportive work environment. The process also encouraged open communication, allowing employees to voice their opinions, leading to a greater sense of involvement in the organization’s mission. This transparency helped build trust and demonstrated our commitment to continuous improvement.

Achieving certification not only recognized our efforts but also motivated us to maintain and elevate our workplace standards. It became a cornerstone of our Employer Branding, attracting top talent who values a positive company culture. Overall, the journey was transformative, reinforcing our belief that investing in our people leads to a thriving, productive, and innovative workplace.

Fahad Abdullah AlAqeel
Fahad Abdullah AlAqeel

VP – People & Culture

What advice would you give to someone looking to implement the certification process for their organization?

To implement the Best Places to Work certification successfully, start by securing leadership support and conducting pre-assessment surveys to identify improvement areas. Encourage open, anonymous feedback and maintain transparent communication throughout the process. Focus on the full employee experience, involve employees in creating solutions, and implement targeted initiatives based on survey results. Regularly monitor progress, celebrate milestones, and treat the certification journey as an ongoing commitment to enhancing workplace culture and employee engagement.

Building a Culture That Works: The Tekwissen Way

  • Success story
  • 5m

Building a Culture That Works: The Tekwissen Way

Learn how Tekwissen built a people-first culture that led to their Best Places to Work certification through listening, learning, and leading with empathy.

Tekwissen
Tekwissen

Founded in 2009 and headquartered in Ann Arbor, Michigan, Tekwissen® is a global provider of end-to-end technology and talent solutions.


  • Leadership
  • Employee Wellbeing

We combine strategy, design, software engineering, and systems integration to solve complex challenges for clients across sectors like IT, engineering, healthcare, FinTech and contingent workforce solutions. Our offerings include Application Development, Maintenance, Testing, Technology Consulting and Staffing across seven key business segments globally. But what truly defines us is our people-centric approach. Whether it's our clients or our teams, we lead with empathy, trust and transparency.

How do you actively engage your employees?

Tekwissen, employee engagement is not a checkbox, it is an everyday culture. We engage by listening, involving and appreciating. Through open forums, regular connects, learning opportunities and recognition rituals, we make sure every voice is heard and valued. From encouraging cross-team collaboration to leadership being accessible and involved, our goal is simple to make everyone feel like they truly belong. Engagement for us means creating an environment where people are not just productive, they are inspired.

What are the most significant HR challenges faced by your industry today?

One major challenge is keeping up with change. In industries like IT and staffing, the landscape evolves rapidly, be it hybrid work expectations, talent retention or mental health awareness.

Attracting talent is only the beginning. The real challenge lies in keeping people connected, motivated and aligned with a shared purpose. Employees today seek flexibility, growth and meaningful work. Balancing these expectations with business priorities is the tightrope we walk every day.

Kesavan Unni
Kesavan Unni

Human Resources Director

Could you share details about the teamwork activities offered to your employees?

Teamwork is not something we talk about it is something we live. At Tekwissen, we create spaces for people to connect not just over work, but over laughter, learning and shared experiences. From birthday and festival celebrations to wellness days, knowledge-sharing sessions and team games, our people find many ways to bond. Even our virtual teams stay connected through regular check-ins and creative team- building activities. Because when people feel like a team, they perform like one.

Reflect on your experience with the Best Places to Work certification journey.

This journey has been one of discovery and pride. The Best Places to Work model is based on decades of research but what really makes it special is that it's built on real employee voices. Their feedback guided us, affirmed our strengths and highlighted areas for growth. It was not just a process, it was a mirror. It reminded us why we do what we do and reignited our commitment to doing it even better.

Achieving the Best Places to Work certification is more than just a proud moment. It is a reflection of who we are and what we stand for at Tekwissen. This milestone is a celebration of the culture we have carefully built over the years. One rooted in respect, trust, collaboration and the belief that when we put people first, success follows naturally. It was not just about ticking boxes or chasing a badge. This journey challenged us to pause and reflect to truly listen to our teams, celebrate what's working and acknowledge where we need to grow. And that in itself was powerful.

What advice would you give to someone looking to implement the certification process for their organization?

Start with intent. Don't do it for the logo, do it for learning. Be open, transparent and ready to act on feedback. Your people will tell you what they need if you are truly listening. And when they see that their voices matter, everything changes. The certification is the cherry on top. The real win is the culture you build along the way. At Tekwissen, we believe that best workplaces don’t just happen. They are built every day with care, commitment and community. And this certification? It's not the destination. It's proof that we are on the right path.

Schneider Electric Egypt: Empowering a People-First Culture and Shaping the Future of Work

  • Success story
  • 5m

Schneider Electric Egypt: Empowering a People-First Culture and Shaping the Future of Work

Learn how this global leader in energy management and automation has created a thriving, people-first culture by prioritizing engagement, transparency, and continuous improvement.

Schneider Electric
Schneider Electric

At Schneider Electric, we believe that access to energy and digital is a basic human right. As a global leader in energy management and automation, our purpose is to empower everyone to make the most of their energy and resources, bridging progress and sustainability for all. We call this Life Is On.


  • Leadership

We deliver sustainable, comprehensive, AI-enabled digital solutions that integrate world-class energy technologies, real-time automation, software, and services. These solutions power Homes, Buildings, Data Centers, Infrastructure, and Industries, enabling resilient, efficient, and sustainable operations.

Schneider Electric is anchored by a meaningful purpose, inclusive culture and empowered values, and a strong commitment to innovation. We are shaping the digital, electric future while supporting our communities and the planet.

How do you actively engage your employees?

At Schneider Electric, our people are at the heart of everything we do. We maintain continuous, two-way communication to foster connection, transparency, and trust. Through a combination of face-to-face interactions such as town halls and open forums, and digital platforms like internal communication tools and real-time feedback channels, we ensure that every employee has a voice.

Our annual One Voice global engagement survey is a cornerstone of our active listening strategy. It provides actionable insights on key organizational pillars, helping us shape people-focused initiatives, strengthen our culture, and align employee needs with business objectives.

Moreover, we actively invest in career development, internal mobility, and leadership training, reinforcing a workplace where people feel empowered, supported, and inspired to grow.

What are the most significant HR challenges faced by your industry today?

The fast-paced nature of our industry, driven by digitalization, innovation, and sustainability, makes talent acquisition and retention highly competitive. As a global market leader, our people are constantly sought after, which puts talent retention and engagement at the top of our strategic agenda.

To address this, we focus on creating a compelling employee value proposition that aligns purpose, performance, and personal growth. We strive to offer a workplace where diversity is celebrated, well-being is prioritized, and learning is continuous. Our challenge is also our opportunity, to lead the way in redefining the future of work and becoming the employer of choice in our sector.

Samar Ayman
Samar Ayman

Human Resources Vice President

Reflect on your experience with the Best Places to Work certification journey.

Earning the Best Places to Work certification, has been both a proud milestone and a strategic validation of our people-first culture. The process was clear and professionally managed, but more importantly, it gave us a platform to hear our employees, celebrate our strengths, and uncover areas for further enhancement.

The certification aligns seamlessly with our internal ambitions for continuous improvement, transparency, and trust. It has provided valuable benchmarks to guide our HR strategy, reinforce our commitment to well-being and inclusion, and motivate our teams with tangible recognition.

What advice would you give to someone looking to implement the certification process for their organization?

Approach the certification as more than a badge; it’s an opportunity to grow, listen, and improve. Be transparent in your intentions and communications, engage your people early, and highlight the “why” behind the initiative. Gather and share evidence of progress and best practices to inspire trust and collective ownership.

Most importantly, treat the feedback you receive as a strategic asset. Use it to guide meaningful action plans that reflect your values and employee expectations. Celebrate every step of the journey, not just the outcome, and recognize the role of your people in shaping a thriving workplace.

Quill: Building a Workplace Where People Feel Human, Heard, and Inspired

  • Success story
  • 5m

Quill: Building a Workplace Where People Feel Human, Heard, and Inspired

Learn how Quill fosters a culture of belonging, empowers personal growth, and balances ambition with compassion, creating an environment where people thrive — not just work.

Quill
Quill

Quill is an integrated marketing and communications agency based in the UAE, KSA, and Lebanon. While we deliver impactful storytelling, bold ideas, and strategic communication across multiple markets, what truly drives us is how we do it, and who we do it with.  


  • Leadership
  • Employee Wellbeing

At Quill, we’ve always said that we’re more than just an agency; we’re a team, a culture, and a family. And today, I write with great pride and emotion as we celebrate being recognised as one of the Best Places to Work in the UAE for 2025. This recognition is incredibly meaningful to us; not because of the title, but because of what it represents: the heartbeat of Quill, our people.  

How would you describe Quill’s workplace culture and what makes it unique?

As HR Director, I’ve seen firsthand the effort we put into building a workplace where people feel safe to speak, inspired to grow, and motivated to create. Our culture isn’t written in policies, it is lived in everyday moments: celebrating birthdays together, lighting up the office for Diwali, sharing kindness in Ramadan, exchanging smiles and joy during Christmas, and even writing heartfelt notes to one another, spreading love and appreciation on Valentine’s Day.  

We believe that connection builds creativity, which is why we place so much value on team-building experiences. Whether it’s through offsite retreats, CSR events, or our monthly bonding activities, we ensure that everyone feels a sense of belonging.

Lilian Al Kadi
Lilian Al Kadi

HR Director

Could you share details about the teamwork activities offered to your employees?

We believe that connection builds creativity, which is why we place so much value on team-building experiences. Whether it’s through offsite retreats, CSR events, or our monthly bonding activities, we ensure that everyone feels a sense of belonging.  But we also go beyond celebration. We take growth seriously. Through our trainings and career coaching efforts, we have created a space where employees are encouraged to define their own goals, explore their potential, and receive honest, empowering guidance. Supporting people’s long-term journeys and not just their job titles is what sets Quill apart.  

Reflect on your experience with the Best Places to Work certification journey.

Our journey through the Best Places to Work certification process was deeply reflective. It gave us the chance to listen more closely, to measure what’s working, and to commit to what’s next. The feedback confirmed what we hoped: that our people feel seen, respected, and proud to be here. It showed us that our journey of becoming a better workplace is never over and is always evolving.

What advice would you give to someone looking to implement the certification process for their organization?

To other companies or HR leaders considering this certification, my advice is simple: Don’t chase the recognition but rather chase the reality. Build a workplace where people feel human, not just hired. Where voices matter, growth is nurtured, and work is celebrated. We’re proud to be one of the Best Places to Work, but even prouder to be a place where people thrive, together.

Inside the Culture of Excellence at BinDawood Holding

  • Success story
  • 4m

Inside the Culture of Excellence at BinDawood Holding

Discover how BinDawood Holding has earned its place among the Best Places to Work in 2024.

BinDawood Holding
Bindawood Holding

inDawood Holding (Listed at Tadawul on 21st October 2020 under the symbol of BDH), a retail conglomerate, that focuses on information technology and retail solutions, it capitalizes on investment opportunities, driving long-term growth. Driven by a vision for sustained growth, BinDawood Holding continues to solidify its position as a frontrunner in the retail industry, poised to capitalize on emerging opportunities and deliver exceptional value to stakeholders.


  • Leadership
  • Culture
  • Employee Wellbeing

Through constant innovation and an unwavering commitment to excellence, BinDawood Holding is redefining the retail landscape by delivering exceptional value across its retail stores, online platforms, distribution networks, and pharmacy operations.

Why BinDawood Holding is One of the Best Places to Work in 2024?

At BinDawood Holding, we don’t just operate supermarkets, we shape the everyday lives of millions across Saudi Arabia. From the aisles of our flagship brands BinDawood and Danube to the seamless experience of a pharmacy inside a hypermarket, we’ve built a retail legacy rooted in trust, innovation, and people-first values.

With a rapidly growing footprint in groceries, retail pharmacy, e-commerce, and influencer marketing, our story is one of transformation and bold vision. Our brands — from the accessible BinDawood to the premium Danube, the innovative Dash express stores, and the influential global reach of Ykone, serve a single purpose: enriching the customer journey through quality, convenience, and care.

How does BinDawood Holding prioritize employee engagement and development?

Being a best place to work beHow does BinDawood Holding prioritize employee engagement and development?gins with listening. At BDH, employee engagement isn’t an initiative — it’s embedded in how we lead. Whether through open-door forums, leadership roundtables, or cross-functional taskforces, we create space for every voice to be heard. Development isn’t limited to training sessions — it’s in mentorship, rotational roles, and the freedom to lead.

We also understand that well-being drives performance. Our flexible work options, wellness programs, and peer recognition platforms ensure employees feel seen, supported, and celebrated.

Dr. Abdulrazzaq BinDawood
Dr. Abdulrazzaq BinDawood

Chairman

How is BinDawood Holding addressing the challenges facing the retail industry today, especially in terms of talent retention, digital transformation, and Saudization?

The retail sector is undergoing seismic shifts. At BDH, we view challenges as opportunities to evolve. From high employee turnover to adapting to rapid digital transformation, we invest in reskilling, retaining top talent, and embedding technology into our DNA. Achieving Saudization targets while maintaining operational excellence is not just a requirement — it’s a strategic priority.

What does teamwork look like at BDH, and how do you encourage collaboration across departments?

Our teamwork philosophy goes beyond the traditional. We design initiatives that unify — from interdepartmental innovation challenges to social impact campaigns, employees collaborate not just to meet KPIs but to make a difference. These moments build trust, spark creativity, and reinforce our culture of purpose.

What does being certified as a Best Place to Work mean to BinDawood Holding, and what has the journey taught you?

Our certification as one of the Best Places to Work is more than an award — it’s a mirror. It reflects our strengths and exposes areas where we must grow. The process deepened our awareness, sharpened our focus, and reaffirmed a truth we’ve always believed: a great company is built by its people.

What advice would you give to other organizations aspiring to become a Best Place to Work?

Start with your people. Make feedback a habit, not an event. Embed transparency at every level and involve leadership in living the culture, not just speaking about it. Take action on what you learn — then repeat, consistently. Great workplaces are not built overnight; they are nurtured daily.

At BDH, our journey continues. And every step forward is guided by a simple belief — when you invest in people, excellence follows.

Articles

Why the Best Places to Work consistently outperform on productivity


  • 22 April 2025
  • BPTW News
Image
Share

In an era where organizations are under constant pressure to achieve more with less, many companies are turning to technology, restructuring, or cost-cutting to boost efficiency. But one of the strongest — and most overlooked — drivers of productivity isn’t a new system or strategy. It’s culture.

Companies recognized as Best Places to Work consistently outperform their peers on key business metrics, including revenue per employee  — a simple yet powerful indicator of how effectively an organization turns talent into results.

When people are part of a high-trust workplace, the impact is visible and measurable. Employees feel empowered to share ideas, supported to take risks, and recognized for their contributions. This environment doesn’t just foster engagement — it drives real business performance.

At these organizations, success is built on more than policies and perks. It’s rooted in:

  • Transparent leadership and clear direction
  • A culture of collaboration and fairness
  • Opportunities for growth and innovation
  • Genuine appreciation for individual effort

When employees trust their leaders and feel valued by their organization, they give more — not out of obligation, but out of pride and purpose. This extra effort directly fuels innovation, improves teamwork, and ultimately lifts productivity across the board.

For companies seeking to sharpen their competitive edge, investing in workplace culture is no longer optional. Recognition as a Best Place to Work is more than a badge of honor — it’s a clear signal of a high-performing, people-first business.

Because when people thrive, companies do too.

Ready to become a certified Best Place to Work?

Start your certification →
More articles

Inside Trial Pro: A People-First Approach to Success

  • Success story
  • 5m

Inside Trial Pro: A People-First Approach to Success

Learn how Trial Pro empowers its team through open communication, meaningful recognition, and a culture of connection — driving both employee satisfaction and organizational success.

Trialpro
Trial pro

Trial Pro is a boutique personal injury law firm proudly serving clients across Central and Southwest Florida.


  • Employee experience
  • Employee Wellbeing

We are dedicated to providing outstanding legal representation while fostering a workplace culture built on collaboration, growth, and mutual respect.

How do you actively engage your employees?

At Trial Pro, we understand that engaged employees are the heart of a successful organization. We create opportunities for growth, celebrate achievements, encourage open communication, and foster a collaborative environment where every contribution is valued. In addition, we organize multiple team-building and social events each month, giving our employees the chance to relax, connect, and strengthen relationships beyond their day-to-day work.

What are the most significant HR challenges faced by your industry today?

The legal industry is navigating a number of complex HR challenges, including attracting and retaining top talent, managing evolving work-life balance expectations, adapting to hybrid and remote work models, and addressing shifting client demands.

At the same time, law firms must prioritize employee well-being, control operational costs, and ensure continuous professional development — all while safeguarding against burnout in a fast-paced environment.

Mellissa Anne Waters
Mellissa Anne Waters

Managing Director

Could you share details about the teamwork activities offered to your employees?

We prioritize keeping our team connected and engaged through a variety of monthly activities. Whether it's our social committee decorating for birthdays or our Wellness Team hosting fun challenges and friendly competitions, these initiatives help foster a sense of community and teamwork. It’s these simple yet meaningful efforts that contribute to an enjoyable and collaborative workplace culture at Trial Pro.

Reflect on your experience with the Best Places to Work certification journey.

The Best Places to Work certification process was a truly eye-opening and rewarding experience. It allowed us to identify areas where we could enhance the employee experience and provided valuable feedback directly from our team. Implementing changes based on these insights has had a positive impact on our culture, and our employees have felt heard and appreciated throughout the process.

What advice would you give to someone looking to implement the certification process for their organization?

Without hesitation — do it! The certification journey offers organizations meaningful insights to help strengthen their culture while giving employees a sense of pride and ownership in the workplace. It’s a powerful tool for growth and engagement.

Building Connections Beyond Telecom: e& Egypt’s Journey to Becoming a Best Place to Work

  • Success story
  • 5m

Building Connections Beyond Telecom: e& Egypt’s Journey to Becoming a Best Place to Work

Discover how e& Egypt is fostering growth, connection, and innovation — building a workplace where people thrive.

e& Egypt
e& Egypt

e& Egypt entered the Egyptian market in 2007 and quickly became a leader in telecommunications, pioneering 3.5G and 4G services. As a fully digital operator, we offer a wide range of solutions including international calling, high-speed internet, ADSL, and fixed landline services.


  • Employee experience
  • Leadership

Beyond connectivity, we’re committed to empowering communities through initiatives in health, education, and innovation. With over 15 years of growth, our vision is to become Egypt’s Top Techco by delivering personalized, impactful services that enrich lives in a digital world.

How do you actively engage your employees?

Employee engagement is at the core of our culture. We run regular engagement surveys and develop action plans with business leaders, driving our engagement index to 85%.

Through digital channels like our app, intranet, and chatbots, we ensure open communication and easy access to information. We complement this with wellness initiatives, volunteering, and team-building activities to create a workplace where people feel heard, valued, and empowered.

Dalia El Gezery
Dalia El Gezery

CHRO

What are the most significant HR challenges faced by your industry today?

  • Transitioning to Tech: As the industry shifts to tech, recruiting and upskilling talent in AI, data, and cybersecurity is critical. We introduced structured learning and mandatory digital training to address this.
  • Embracing Change: We tackle cultural resistance to transformation through strong internal communication and inclusive programs like the “Blind Experience.”
  • Learning Amidst Workload: Employees are encouraged to complete at least 15 hours of learning annually via flexible digital platforms.
  • Fostering Inclusion: We partner with NGOs to ensure our facilities and culture are inclusive and accessible to all.

Could you share details about the teamwork activities offered to your employees?

Teamwork is central to our values. We encourage cross-functional collaboration through projects, mentorship, open workspaces, and digital tools. Social and recreational spaces promote informal connections, while our E-Appreciate program and Annual Recogni

Reflect on your experience with the Best Places to Work certification journey.

The certification journey has been both rewarding and insightful. It validated our focus on engagement, inclusion, and well-being while highlighting areas for further growth. Seeing our employees’ feedback reflected in the results has reinforced our belief in creating a people-first culture that drives both satisfaction and success.

What advice would you give to someone looking to implement the certification process for their organization

Focus on genuine employee engagement and continuous improvement. Use feedback to guide cultural and operational enhancements, embed inclusion and recognition in your leadership approach, and align the certification process with long-term business goals. Ultimately, a great workplace is built on trust, purpose, and people.

Subscribe to